The Upload is a new "TL;DR for music discovery" playlist curated and hosted by SoundCloud's editorial team sharing "must-hear tracks"
Each track is accompanied by commentary. "We're showcasing the tracks AND the untold stories behind the most exciting emerging artists making waves right now," the team posted on Instagram.
The Upload playlists are ad-supported and free to listen to. A new episode is uploaded every Friday.
Antidote To Algorithms
Algorithmic driven music discovery like Spotify's Release Radar is based on previous listening. As surprisingly accurate as algorithms can be at uncovering similar music you'll love, missing is the chance to discover an artist well outside of your usual sonic comfort zone.
Hypebot's Bottom Line
One of SoundCloud's superpowers is as a place where emerging and established artists can upload rough mixes and new music to get feedback from other musicians and hardcore music lovers.
With The Upload weekly playlists, the SoundCloud editorial team can surface some of the best - often before they appear on other platforms.
