Paid Artist Marketing on Spotify: What works and what doesn’t

Spotify is expanding its paid artist marketing options, but what works and what doesn’t…..

, and Bruce Houghton

Feb 28, 2024

Spotify For Artists — Spotify-artists-logo.jpg.

Spotify is expanding its paid artist marketing options, but what works and what doesn’t?

Michael Brandvold and Jay Gilbert of the Music Biz Weekly podcast start with the new Bandsintown integration with Spotify, take a quick detour to share the results of a paid marketing experiment on YouTube and then dive into Campaign Kit and all the advertising options on Spotify, including Marquee and Showcase.