Pandora's advertising sales staff are getting a lot more inventory thanks to a new partnership with online audio networks TuneIn and AccuRadio.
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Pandora has formed the Harmonic Audio Network with online audio streamers TuneIn and AccuRadio. Under the partnership, Pandora's ad sales staff will also sell inventory for TuneIn and AccuRadio. Additional streaming audio partners have been invited to join.
"Harmonic Audio Network will provide advertisers with the scale and simplicity they’re used to, plus the quality they need to plan more effective network buys," said John Trimble, Chief Revenue Officer at Pandora. "We are excited to take this important first step to revolutionize network audio, and look forward to partnering with more premium publishers in the future."“On the Harmonic Audio Network, mass reach and quality are no longer mutually exclusive,” he continued. “Brands can hit aggressive impression goals with a mix of inventory offered at competitive pricing.”
