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Music Business

Pandora Launches ‘Studio Resonate’ Consultancy

Pandora is launching a new in-house consultancy called Studio Resonate. The consultancy will provide advertisers with audio creative development, sonic branding and strategy services, web and mobile experiences, visual design,. Continue reading [https://www.hypebot.com/hypebot/2019/06/pandora-launch

,   and  Bruce Houghton
Pandora-new-logo-image-001Pandora is launching a new in-house consultancy called Studio Resonate. The consultancy will provide advertisers with audio creative development, sonic branding and strategy services, web and mobile experiences, visual design, rich media production and live activations.While Pandora has provided these services to advertisers for a decade, according to a statement released by the media company, this is the first time it has housed the services under a single brand.Lauren Nagel, VP and executive creative director at Pandora, said: “We are launching Studio Resonate with the understanding that if a brand doesn’t have a holistic audio strategy, it is not being heard. Our ears are uniquely powerful. They are active sensors that attend to our emotional and physical well-being – and they are always on. Sound is an inherently interactive experience that creates a personal connection and engagement in ways that no other medium can.”Pandora SVP ad innovation Lizzie Widhelm, added:“Digital audio has evolved in a big way over the past several years, and while advertisers are becoming more interested in audio innovation, they often default to using creative tactics that are carried over from other formats because there hasn’t been much guidance or direction in this space. Studio Resonate’s world-class audio creative team has the experience, expertise, and data to help marketers approach audio in its own way – improving opportunities for ad effectiveness and resonance, while increasing listener satisfaction.”The range of services offered is dependent on the volume of media purchased by advertisers.– CelebrityAccess

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