(UPDATED) As Pinterest continues to grow, more and more brands and businesses are paying attention – and for good reason. The online sharing service Shareaholic recently released data showing that Pinterest moved ahead of Twitter, StumbleUpon, and Bing in referral traffic to websites during the month of June, with 1.19% of referrals compared to Bing’s 1.09%, StumbleUpon’s .96%, and Twitter’s 0.92%.
Below is the summary of data collected from January through May by Shareaholic, which is being pulled from 200,000+ websites using the company’s sharing widget (first shared on MediaBistro).
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It's interesting to witness exactly how much more referral traffic Facebook gets each month when compared to Bing and Yahoo. Of course, Google is on another level entirely with its referral traffic. Twitter, while slowly working its way up, appears to still have a long way to go if they want to catch up to Facebook.
But just take a look the chart below, which shows a six-month trend of traffic sources coming from Pinterest, Twittter, Bing, StumbleUpon, and Google referral (which is traffic that comes from Google and isn’t an organic search, such as AdWords or Google+). Notice the rapid rise in referrals from Pinterest during the month of June (the red line).
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Clearly the trend is upward for Pinterest, but this could nothing more than a short-lived bump. It is important to note that in all other months since February, Pinterest finished last in referral traffic when compared to Google, Facebook, Yahoo, Bing, StumbleUpon and Twitter.
However, these most recent numbers could be indicative that Pinterest is beginning to entice a new and wider audience. We’ll have to wait and see how the trend plays out over the next several months.
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Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House, LLC and an independent musician. Follow him on Twitter: @HishamDahud
