Everyone markets music on Facebook, Instagram, TikTok, and YouTube. But chances are there are places you’re missing on these music marketing alternatives.
Music Marketing Alternatives
Snapchat
Snapchat just reported 9% growth, with more than 850 million monthly active users and 432 million daily active users.
The platform continues to evolve and improve with new features, from new lens options to AI advancements. This Snapchat Updates and Best Practices for 2024 guide will help you take full advantage.
Roblox
Spotify, Sony Music, and dozens of artists are already on the online game and game creation platform Roblox, but there’s plenty of room for you to get involed.
This summer, Roblox passed 79.5 million active daily users doing more than playing games. The possibilities are endless, but for music fans, that usually means virtual concerts and album release listening parties in the metaverse.
Bandsintown
600,000 artists already use Bandsintown to market their live shows, but most forget it’s also one of the best music marketing alternatives available today.
With 85 million registered users and dozens of free tools, every artist should take full advantage of their free Bandsintown For Artists account to reach their followers with new music and merch and grow their fanbase.
Be sure to check out the Bandsintown Artist Checklist: How To Build a Community of Superfans, which includes insights.
Threads
Threads has 200 million active users just 13 months after launch, and partially because of its links to Instagram and other Meta platforms, it’s a perfect place to market music and explore alternatives.
Plus, with numbers like this, it may be time to add Threads to your social music marketing plan. Our Beginner’s Guide to Threads for Musicians is an excellent place to get started.
MORE: Alternative Social Media apps for Marketing Music
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
