Considering how heavily saturated
today’s music space is these days, just getting people’s time of day is, needless to say, challenging. While earning the attention of potential fans is tough enough, imagine getting the time of day from bloggers, managers and other industry professionals
who are constantly bombarded with submissions every day. Too often, musicians
unintentionally place barriers that prevent industry professionals from going
through a smooth process of discovery, appreciation and contact, which is why
Indie Ambassador has been hard at work building their Presskit.to product – a
cross-platform portfolio web app.
Presskit.to dubs itself as “a
professional portfolio solution for the music industry” and officially launches
into public beta today. Presskit.to is essentially a mobile-optimized marketing
tool that allows musicians and music professionals to organize and share their
work in a clean and easy to access web app.
Key features include storage for
downloadable files including press releases, biographies, stage plots, logos,
and photos; individual privacy settings and expiration dates to protect
unreleased and time-sensitive media and files; a WINS section summarizing key
achievements; and full integration with SoundCloud, YouTube and Vimeo that
create a single and digital deliverable. Everything is managed from a centralized
dashboard which houses multiple portfolios under a single login and is accessed
and shared via one, mobile-ready personalized URL (www.presskit.to/YOU).
Click images to enlarge:
“The way we interact and network has evolved,” said Indie Ambassador CEO Ben Maitland-Lewis. “We identified a need for a tool that would provide a one-stop, on-the-go solution for our peers to manage and promote their professional identities – a digital business card for the 21st century.”
Presskit.to offers a two-tiered subscription model. Their “Starter” option provides one free
Presskit with unlimited WINS and SoundCloud sync, while the “Pro” offering provides 10 mobile-ready Presskits
with 1GB of file storage, private media and file sharing, unlimited WINS, and
SoundCloud sync and is available now at a limited-time offer of $1.99 per month
(reg. $9.99). Further product developments include an “Enterprise” account for particular
music professionals that will allow bloggers, journalists and venue owners to
access a centralized dashboard.
While Presskit.to does have some tough ground to break through with stiff competition from the likes of Onesheet and Bandcamp, it carries a unique take on artist-to-professional promotion (as opposed to artist-to-fan) with wise emphasis on mobile.
Presskit.to launches into public beta today. Check it out here.
—
Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud
