Scion's Music(Less) Music Conference has posted several great videos that explore the dynamic between A&R and music bloggers. In theory, bloggers perform the discovery function that's been long attributed to A&R. They, however, don't possess the power of a label in helping an
artist.
Further blurring the lines, several bloggers have founded their own indie record labels. To this day, the mythology of being
discovered by an
A&R rep
standing in the back of a bar is powerful. Today though, it's much more likely that a blogger will bring your music to a wider audience first, which then catches attention of an A&R rep. Watch the great discussion unfold below:
Debate: Bloggers vs. A&R's: The Smackdown – Part 1 – Scion Music(less) Music Conference from Scion A/V on Vimeo.
Debate: Bloggers vs. A&R's: The Smackdown – Part 2 – Scion Music(less) Music Conference from Scion A/V on Vimeo.
