Rebecca Black's "success" has come thanks to new school marketing – a viral YouTube video with more than 113 million views in just two months. But her team has now decided to promote the teen sensation in a very old school fashion: with full page ads in trade magazines and at least one Hollywood billboard.
Though they're far less common now, in the '70's and 80's, major label acts felt snubbed if they didn't get an LA billboard. No one ever proved that any of this ever did more than feed a few egos. In the digital era, it's even harder to imagine that this campaign will do Black as much good as a few signing lessons might.
