Meta’s TikTok-like Reels now get more than 200 billion views daily across Instagram and Facebook, the company revealed in a report to investors this week.
TikTok has not shared its view stats in some time, but Reels is unquestionably now a major short-form video contender.
In addition to how Reels are posted to both Facebook and Instagram if the accounts are connected, the success of Reels for musicians is that they’ve often already built a following on both platforms.
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• How to track what’s trending on Instagram Reels and make them work for you
• How to use Instagram Reels to sell music, merch and more
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
