Lady Gaga dominated the week with her new release. Major brands like Google flocked to be a part of the campaign. Amazon offered the album for $.99 and so many fans flocked to the site that it crashed some severs; so they tried it again 2 days later. The campaign demonstrated at least 4 creative strategies that all musicians should consider.
- Google reportedly offered record labels $100 million to license a robust cloud music service and they refused.
- Facebook and Spotify will reportedly partner for a new music service.
- While the music industry crumbled two top RIAA execs made $4.8 million.
MORE:
- Jonathan Coulton: His Business Model & How Now Is Best Time Ever To Be A Musician
- Join our challenge to name 2000 tips to win new fans and win $100.
- Mark Mulligan exited Forrester Research.
- Hypebot's Music Industry Job Board is back.
- Once Again, Square Revolutionizes The Merch Table.
