Should An Artist Sign A 360º Deal?

From the man that brought you Managing Musical Artists in the new Digital World comes Should An Artist Sign A 360º Deal? In this new video, Peter Malkin grills a "label executive" on the kinds of services and knowledge they should have before he'll agree to let his artist enter a 360 deal with them. It makes you wonder if Malkin hasn't had this conversation more than once in recent years. Take a look:

Should An Artist Sign A 360º Deal? from Peter Malkin on Vimeo.