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Music Business

SiriusXM Expands App Access, Adds Pandora Personalization

30 million SiriusXM Select subscriptions now include free app access, alongside new personalized stations powered by Pandora. Included are 100 recently launched Xtra Music Channels.

,   and  Bruce Houghton
Siriusxm30 million SiriusXM Select subscriptions now include free app access, alongside new personalized stations powered by Pandora. Included are 100 recently launched Xtra Music Channels.The expansion coincides with an expanded preview of SiriusXM Video which includes hundreds of in-studio performances, behind-the-scenes moments, and more.Subscribers to the SiriusXM All Access and SiriusXM Premier Streaming packages will also be able to create their own customized commercial-free music stations within the SiriusXM app. With the launch of these Personalized Stations Powered by Pandora, SiriusXM listeners can get a truly unique combination of rich music curation and industry-leading personalization not found in any other audio entertainment service. Jennifer Witz, SiriusXM's President, Sales, Marketing and Operations: "Tens of millions of SiriusXM Select subscribers now get access to SiriusXM outside the car, and the many benefits of the SiriusXM app, at no additional cost. We are also especially proud that only six months after completing the merger with Pandora, our teams have brought unique music personalization to the SiriusXM app using Pandora's industry-leading technology for our millions of All Access and Premier Streaming customers."For more info on these new features, go to SiriusXM.com/big.

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