Spotify and Coca-Cola today announced a partnership that both say will "provide consumers universal access to music". Under the deal, Spotify will provide the technology for Coca-Cola Music globally, including a player on the brand's Facebook Pages providing music for Coke's 40 million Facebook fans.
Coca-Cola will also leverage the Spotify API and through apps – the first of which was built by independent developers during a two-day Spotify/Coca-Cola “hacker den” held in New York City last week. "Spotify had 6 hack teams compete over the weekend to bring new tech to the partnership," according to David Chaitt who attended today's event for Hypebot. The new app will be unveiled for the 2012 Olympics in London.
Coca-Cola will also partner with Spotify as it launches its music service in new markets in 2012 and into 2013.
"At Coca-Cola we have long recognized the power of music to connect people around the world,” said Joe Belliotti, Director, Global Entertainment Marketing, The Coca-Cola Company. “As we step up our activation through Coca-Cola Music, we are excited by the innovative music technology platform created by Spotify and the opportunity to create a truly global music network.”
Music Is Now Like Water… Or Should I Say Coke? Stay tuned for analysis from David Chaitt.
