Three months after launch, Spotify has amassed 2.4 million monthly U.S. visitors says ComScore. That's a very strong start for a service that was initially invitation-only. Who are all of these new users?
Spotify is currently drawing an audience that resembles the traditional early adopter, according to Comscore.Nearly 3 in 5 visitors are male, 50% are between the ages of 18-34, and 24% are from households making at least $100,000 annually. Each of these demographic segments index significantly higher than average. That's significant because opinion-leaders often influence those around them.
