One year after Spotify launched in India the streamer is sharing some stats and trends.
The Stats
- 6,400 Indian creators are using Spotify for Artists. (Not a huge number given the country’s population)
- Listeners from 2,300 cities are tuning in to more than 350 country-specific curated playlists like New Music Hindi and Punjabi 101
- That’s up from 120 playlists at launch.
Local Love
Spotify listeners in India have streamed over 130 artists each in the past year. The top five most-streamed in the country are from India. Topping the list are three Bollywood singers: Arijit Singh, Tanishk Bagchi, and Neha Kakkar.
The age group of 35 to 44-year-olds stream Indian artists at a higher rate than any other.
Globally streamed hits are also very popular in India. The most-streamed international artist in India is Post Malone, who was also Spotify’s most-streamed global artist in 2019; BTS and Taylor Swift are popular with Indian listeners as well.
The most-streamed track in India over the past year is the global smash “Señorita” by Shawn Mendes and Camila Cabello, followed by Arijit Singh and Mithoon’s “Tujhe Kitna Chahne Lage” and Sachet Tandon and Parampara Thakur’s “Bekhayali” (both from the soundtrack to the popular Indian film “Kabir Singh”).
