Facing increasing competition from YouTube and TikTok, Spotify is in talks with record labels and music publishers about adding full-length music videos.
Spotify already encourages creators to upload a “Canvas’ – looping GIFs under 10 seconds long and ‘Clips‘ 30-second or shorter vertical videos designed to share short announcements and the stories behind their songs.
Video podcasts are reportedly one of the fastest-growing content categories on Spotify.
There is no timeline on when Spotify will begin testing full-length videos, according to Bloomberg who first reported the talks with rightsholders.
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Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
