Spotify Launches ‘Game Plan’ How To Video Series For Artists

With 170 million users, getting music on Spotify and communicating with fans there can change a career. But navigating Spotify as a promotional tool can be daunting. Now, they've released an informative video series.

Spotify for Artists, the music streamer's free artist portal, has launched a video series called Th e Game Plan geared towards artists and their teams who want to understand how Spotify and music streaming works. The new series features artists including Teflon Don, Rick Ross, Little Dragon, Mike Posner and Vérité, as well as Spotify employees offering tips on how to market on and off the platform.

10 Episodes:

Getting Your Music Up
What Is Spotify for Artists?
Releasing Music
Building Your Artist Profile
Understanding Your Audience
How to Read Your Data
Engaging Your Audience
The Follow Button
Promoting Your Work
Building Your Team

Watch The Game PlanCollectively. The Game Plan videos offer an effective primer intro to the Spotify For Artists platform and marketing on the music streamer. But, while the intro video has 12,000 views, the individual videos – which contain all the tips and tracks – had less than 200 views each about 36 hours after release. Time for a little hustle, folks! Get watching.