TasteMakerX has raised $1.8 Million from an A list group of investors for a mobile app mobile app that enables fans to discover artists, trends and inspiration; compete against other tastemakers; and share experiences through geo-tagging, commentary and photo sharing." The app is expected to launch at SXSW.
Investors in this round include Guggenheim Partners (Billboard, C3, Variety Magazine), Baseline Ventures (Task Rabbit, Instagram), True Ventures (Schematic Labs, Automattic), AOL Ventures (bit.ly, Solve Media) and Tekton Ventures (Seamless Receipts, DoodleDeals). Additionally, the company has attracted Internet and music industry advisors John Battelle, Marc Geiger (WME), Ian Rogers (Topspin), Paul Bricault and Ted Rheingold and angel investors Andrew Anker, Mich Mathews, Michael Kassan and Mike McGinley.
On the TasteMaker X music app: "What music fan doesn't want to be the first to discover the next big band and get credit for it?" says Marc Ruxin, co-founder and CEO. "Like fantasy sports for music lovers, players will be able to browse portfolios of like-minded music aficionados to discover new music and see real-time news about the artists they love."