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Taylor Swift Didn’t Get Memo That Albums Are Dead, So She Pre-Sold 1 Million Copies Of ‘Lover’

Someone forgot to tell Taylor Swift that music in general and albums, in particular, don't sell anymore. By Friday's release date, her first post-Big Machine release "Lover" will have sold. Continue reading [https://www.hypebot.com/hypebot/2019/08/taylor-swift-didnt-get-memo-that-albums-are-dead-so-

,   and  Bruce Houghton
image from consequenceofsound.netSomeone forgot to tell Taylor Swift that music in general and albums, in particular, don't sell anymore. By Friday's release date, her first post-Big Machine release "Lover" will have sold over 1 million copies, according to new label Republic.“The anticipation of this album is extraordinary, with pre-sales quickly approaching one million copies globally,” Monte Lipman, founder and chairman of Republic Records, tells Variety.Two years ago, Spotify and Apple Music accounted for 54% of total US music consumption, according to Nielsen Music. Now, that share is 80%.Taylor Swift’s 2017 album “Reputation” was the last album to sell a million copies in the U.S. in its opening week.

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