EXCLUSIVE: After stints in radio and at Rock.com, OurStage and Nimbit, Scott Feldman is that all too rare combination of industry veteran and modern music marketing expert. Last year, he founded D.I. – Why to offer services to indie and d.i.y. musicians. Now Scott's distilled much of what he's learned into a new book The Analysis Of Hype: A Musicians Guide To Online Marketing, and is offering Hypebot readers 2 free chapters.
"A while back," shares Feldman, "I worked for one of the leading direct-to-fan platforms in the biz, and I heard the same complaint over and over: 'I signed up with you guys and you haven’t sold ANY of my music.' It didn’t matter that the company never promised to make people rich and famous and never promised to actually sell a single track. In the musician’s mind, it’s got to be their fault. Who else could it be?"
Some Hypebot readers understand the steps that they need to take towards success, while others don't have a clue. Feldman wrote this book for both, offering information that is tactical, strategic, and direct. "I despise books/lessons that speak in vague generalities and never actually offer any real advice, says Scott. "Ultimately, the only musicians that will survive are the smart ones."
- Exclusive: 2 Free Chapters (pdf)
- Visit the Analysis Of Hype website and buy the book!
