"I thought it was irresponsible what Radiohead did (letting fans decide what they wanted to pay for their 2007 album In Rainbows). People watch what they do and they copy it. I don't see U2 giving their music away for free. They're smart boys."
Astbuy's solution? Give fans more value for their money. Astbury believes that the album has been "cannibalized" by single track downloads. The Cult is is putting out four EPs in 2010 that he calls "capsules" packaged with original short films, conceptual photography and modern art.