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The Artful Re-Branding Of Johnny Cash

Last week we ran a great series by marketer and blogger Michael C. Wagner on Rick Rubin’s artful re-branding of country legend Johnny Cash.  Just in case you missed any. Continue reading [https://www.hypebot.com/hypebot/2007/01/the_artful_rebr.html]

,   and  Bruce Houghton

Last week we ran a great series by marketer and blogger Michael C. Wagner on Rick Rubin’s artful

Johnnycash_3

re-branding of country legend Johnny Cash.  Just in case you missed any of it:

  • Part 1 – Intro & How The Project Got Started
  • Part 2 – Why Producer Rick Rubin Is "A Brand’s Best Friend"
  • Part 3 – Wagner shares Johnny Cash With His Teen Son Via A N.I.N. Cover.

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