MySpace has it’s critics, but many in the music industry feel it is the best way yet to build a band’s audience. Erin Smith does tour and digital marketing for acts at booking agency Skyline Music (Hypebot’s parent firm) and here is her take on band promotion via MySpace:
"MySpace is one of the most effective tools for bands to use to find their target audience when it comes to not only fans in general, but fans that specifically live in areas that bands will go through on tour. Using MySpace’s search features, bands can locate fans within a specific radius of a certain zip code and fans with a musical interest or influence. So instead of inviting random people to be their friend, bands have the ability to find their true fans.""By using MySpace’s search options, bands can sift through millions of users and find those that are most likely to not only become their ‘friend’, but those who are also more likely to purchase a CD, download a song, or buy a ticket to their show."Read The MySpace Series Part I:The Numbers Don’t Lie here.
"MySpace is one of the most effective tools for bands to use to find their target audience when it comes to not only fans in general, but fans that specifically live in areas that bands will go through on tour. Using MySpace’s search features, bands can locate fans within a specific radius of a certain zip code and fans with a musical interest or influence. So instead of inviting random people to be their friend, bands have the ability to find their true fans.""By using MySpace’s search options, bands can sift through millions of users and find those that are most likely to not only become their ‘friend’, but those who are also more likely to purchase a CD, download a song, or buy a ticket to their show."Read The MySpace Series Part I:The Numbers Don’t Lie here.Tomorrow: How Some Acts Rely Too Much On MySpace
