A recent NY Post story rather unflatteringly profiled a new kind of music fan that music marketers need to pay attention to: "Meet the new yuppie: the urban striver who listens to "O.C."-approved indie rock, checks the right blogs to find out about "secret" rock shows, considers white iPod earbuds the ultimate fashion accessory – and is a lawyer with a mortgage and a baby on the way.""Whereas once a yuppie was defined as being part of the establishment – think the ’80s corporate drone who wore power suits, watched "thirtysomething" and loved the soundtrack to "The Big Chill" – today’s yuppie strenuously identifies with all things counterculture.""The strain was first identified a few weeks ago by Vice Records label manager Adam Shore, who derided what he called the newly created "indie-yuppie establishment" in an interview with the Columbia Spectator.""He tagged offenders as anyone who identifies themselves through their love of what he considers the ultimate in polite, passive alternative rock: bands like the Shins, the Arcade Fire and the Postal Service that he derides as "comfy music."Read the full article here.
The New Yuppie Music Buyer
A recent NY Post story rather unflatteringly profiled a new kind of music fan that music marketers need to pay attention to: "Meet the new yuppie: the urban striver who. Continue reading [https://www.hypebot.com/hypebot/2005/06/the_new_yuppie_.html]
A recent NY Post story rather unflatteringly profiled a new kind of music fan that music marketers need to pay attention to: "Meet the new yuppie: the urban striver who listens to "O.C."-approved indie rock, checks the right blogs to find out about "secret" rock shows, considers white iPod earbuds the ultimate fashion accessory – and is a lawyer with a mortgage and a baby on the way.""Whereas once a yuppie was defined as being part of the establishment – think the ’80s corporate drone who wore power suits, watched "thirtysomething" and loved the soundtrack to "The Big Chill" – today’s yuppie strenuously identifies with all things counterculture.""The strain was first identified a few weeks ago by Vice Records label manager Adam Shore, who derided what he called the newly created "indie-yuppie establishment" in an interview with the Columbia Spectator.""He tagged offenders as anyone who identifies themselves through their love of what he considers the ultimate in polite, passive alternative rock: bands like the Shins, the Arcade Fire and the Postal Service that he derides as "comfy music."Read the full article here.
