TikTok has 739 million global users who spend an average of 89 minutes watching videos every day.
100 million of TikTok’s users are in the U.S.
Stop for a minute to take in the enormity of those numbers… and in the 60 seconds that 694,000 videos were viewed on TikTok.
These are stats that as a musician or marketer can’t ignore even you find much of what they view on the platform less than artistic, if not downright cringe-worthy.
TikTok’s audience is young, but probably not as young as you think.
What works on TikTok?
Here’s what the stats say.
Learn how to get started on TikTok
• TikTok for Artists, Music Professionals: Using TikTok To Promote Your Music
• Artist Guide To Growing Your Followers On TikTok
H/T MBW
