The new TikTok Local Feed, a dedicated tab designed to help users discover what’s happening in their immediate vicinity. The new tab prioritizes location, recency, and topical relevance.
For the music industry, this means "going viral" no longer requires reaching millions globally - it requires reaching the right people right down the street.
How to Use the TikTok Local Feed for Live Events
For Musicians: The Digital Street Team
Musicians can now reach potential fans in the exact city where they are performing.
- Targeted Tour Hype: Post "Day in the Life" or soundcheck clips while tagged at the venue. The Local Feed will push this to users nearby looking for "things to do tonight."
- Hometown Hero Growth: Use the feed to dominate a local scene by using city-specific hashtags (e.g., #NashvilleMusic, #AustinGigs).
For Venues: Driving Real-World Foot Traffic
Venues are the biggest winners of this update. The Local Feed turns "online scrolling" into "offline attendance."
- Showcase the Vibe: Post high-energy clips of the crowd or the night’s headliner. Since the feed prioritizes recency, posting during the event can attract last-minute walk-ins.
- "Must-Visit" Status: Position your venue as a local staple by appearing in the "places to visit" side of the Local Feed.
For Promoters & Marketers: Hyper-Local Precision
Marketers can stop wasting energy and ad spending on users who are too far away to attend.
- The "Live Like a Local" Angle: Create content that positions your venue, festival or show as a "can't miss" community event.
- Recency Ranking: Because the Local Feed values new posts, a steady stream of content in the 48 hours leading up to a show is more effective than one "big" post a month out.
SEO Tips to Get Featured in the Local Feed
To ensure your content lands in the Local Feed, follow these TikTok SEO best practices:
- Enable Precise Location: Ensure your account (and your audience) opts into precise location settings to maximize accuracy.
- Use Geotags: Always tag the specific venue or city in the "Location" field of your post.
- Keywords in Captions: Use natural phrases like "Live music tonight in [City Name]" or "Best small venues in [City Name]."
- Timed Hashtags: Combine broad tags (#LiveMusic) with hyper-local ones (#NYCConcerts, #LondonNightlife).
The Bottom Line: TikTok's Local Feed is the new "Weekly Events" flyer. For musicians and venues, the goal is simple: be the answer to the question, "What's happening nearby tonight?"
+Read more: "A Guide for Advertising Your Music on Instagram"
