The internet is probably the most powerful marketing tool out there, but in order to make it work for you, you need to understand how search engines function or, more importantly, how Google functions. Here we look at how search engine optimization applies to your music.
In this most recent piece on MusicThinkTank, our contributor Maryn Mcdonnell offers some key tips for promoting your music on Google.
“Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) rely on specific words to create a pool. These words should be central to the song’s theme and image. If the song is about love, culture or politics, that element should be candid. This forms the first optimisation criteria. The second focus is the singer. There is a direct relationship between the singer and the crowd he or she attracts. Majority of people like the singer compared to his or her songs.”
