You’ve heard the axiom that to succeed – particularly in music and art – it is important to not try to be all things all people.
Lee Abrams has proof.
Watching his video explaining why is like watching paint dry, but you’ll learn a LOT about your audience
Abrams helped create FM radio when FM radio mattered and his hands guided music in the early days of Sirius XM. More recently, he shared a video that won’t win awards for production or drama, but does a particularly good job of explaining audiences and how they react to and consume music and other media.
Take the time to watch it in full. But here is a key takeaway:
To succeed, you need to pick a single fan group to appeal to and everyone else needs to think you suck.
H/T Bob Lefsetz
