Catch up on what everybody is talking about with last week’s most-read posts on Hypebot. We’ve got topics ranging from the UMG vs TikTok battle, what it means for musicians to Amazon Music adding an Artist Hype Deck, and more.
- TikTok UMG music takedowns have begun and will happen in 3 phases.
- Is UMG’s battle with TikTok an opportunity for independent musicians?
- If niche is music’s new mainstream, how do you measure success? [Hanna Kahlert of MIDiA]
- Amazon Music for Artists adds a free ‘Hype Deck’ marketing tool.
- Spotify signals Superfan Clubs are coming soon.
- Is Spotify Discovery Mode worth 30% less royalties? What the data says
