Tumblr Adds Group Messaging To Connect Fans

Tumblr has launched a new group messaging feature that allows fans to communicate with each other instead of replying via re-blogs.

These public “group chats” can be read by anyone, but only approved members can send messages.

A new group chat icon has been added in the upper right-hand corner of Tumblr’s app.

From The Verge:

“Group chats aren’t meant for private DM sessions with Tumblr pals. The idea is to give people in niche communities a chance to create dedicated spaces to talk about their interests that are more immediate and interactive than simply re-blogging someone else’s post. Whether it’s memes or therapy or BoJack Horseman, this allows a larger body of people to find a hub where they can talk about their favorite thing.”