At this year's SXSW festival in Austin, Bacardi turned the movements of 100,000 wild bats into music. Using motion tracking technology, the team used the swarming of the bats to trigger unique beats and remix the track's tone and tempo as they flew. WATCH:
Credits:
Immersive
- John Munro – Creative Director
- Joe Dunkley – Software Programming
- Adam Janota Bzowski – Composer
- Zak Norman – Software Programming
Download the exclusive #Batbeats track from Soundcloud:
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