The d.i.y. music mantra, "Who needs a record label PR machine, when cool blogs will help you spread the word for free?" has taken an interesting twist lately as select music bloggers start their very own record labels. And as music lovers and writers who have found an audience that trusts them, isn't it really a logical next step?
This week, two more popular indie music bloggers Gorilla vs. Bear and Weekly Tape Deck joined forces to form Forest Family Records. Limited runs of 7”, 10” and 12” vinyl plus cassettes by some brand new artists are in planning stages, and a Cults 7" is already for sale.
