Ride share service Uber is doubling down on music as a sales driver. First there was a deal to have your Spotify playlist blaring as you took your ride. Now, thanks to a deal with Live Nation, concert-goers can request Uber rides directly through their Live Nation app.
The new integration of Uber's service within Live Nation's updated iOS and Android apps offers a way for concertgoers to order rides to and from events complete with time and cost estimates for all Uber requests, as well as an auto address feature for each venue to simplify the process of setting up a ride.
In addition, Live Nation will be establishing special Uber pick-up/drop-off zones located close to main entrances of Live Nation Amphitheaters to provide for faster entry into concerts.
New Uber users are eligible for a $30 discount on their first ride and the companies plan to work together to offer additional incentives to those who use the app. – via CelebrityAccess
MORE: Why The Spotify Uber Partnership Matters More Than You Think
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