According to the Hollywood Reporter, "The Verve Music Group, a division of Universal Music Group, has resuscitated the Verve Forecast imprint — the home of a bright array of developing talent during the ’60s — as an enclave for new nonjazz acts addressing the adult contemporary market. Initial signings for the imprint include blues-rock singer-guitarist Susan Tedeschi; Old 97s front man Rhett Miller; the blues-inflected Sacramento, Calif.-based, singer-songwriter Jackie Greene; eclectic New York quartet Brazilian Girls; and English singer-songwriter Teddy Thompson.
Verve Music Group president/CEO Ron Goldstein — who also oversees the jazz labels Verve and GRP — noted that the recent success of jazz-oriented Verve releases by Diana Krall, Linda Ronstadt, Aaron Neville, Jamie Cullum and the "Verve Remixed" albums spurred the rebirth of the Verve Forecast brand."
