Reports are the Universal is backing a new mostly digital label in Europe aimed smartly at the
singles oriented club/DJ market. Dubbed Apollo, the label believes that hit tracks in the genre can sell sufficiently across a combination physical, digital, mobile and video platforms. In an era when the "album" seems near extinction and single track sales are rising this bet – which in many ways is just a intelligent reaction to the marketplace – at this time and with this kind of music could prove to be a profitable experiment for Universal
