"Despite some glitches, MTV Urge is one of the best subscription music services we’ve seen to date. If taking your choice of millions of songs with you anywhere sounds appealing, make sure you check out this offering from MTV. " – cNet
"How is this any different than the 10+ other Playsforsure ripoff music sites? …I have a feeling this will not topple itunes, as it’s technically inferior in every way…I want to buy something and then have it be mine. For ONE PRICE. This service misses the mark in so many ways, but it’s all intentional. DRM with less rights, more expensive for portable use, it all shows just how greedy the music industry, and Microsoft through proxy, really is. I smell total failure." – Jack Debian in a comment on Engadget.
"…haven’t had enough time to get the feel of Urge yet, so I’ll reserve final judgment, but it looks like a promising start. " – LostRemote.com
"…this looks like a great service, probably the best of them all. Sure iTunes has playlists, and sure there are hundreds of other radio stations on the Internet, but URGE puts a lot of things under one roof. The variety of content is very impressive." – Glenn from Coolfer
Hypebot thinks the service is far less than revolutionary, but does have promise. The direct integration with Windows Media Player 11 could bring new users who have been frightened by the new technologies. – More here.
For the "official" company hype read the press release here.
