Broken down into seven categories based on your marketing goals, here are some power words to grab people’s attention.
by Bobby Owsinski of Music 3.0
For those of us who are marketing-challenged, sometimes you want to announce a new release or a new piece of merch but fail to give the post enough juice so that it gets the proper attention. Never fear, these power words from Jansen Communications below will give your post that little bit of secret sauce to make people take notice.
The power words are broken down into seven categories: Cost, Superlatives, Size, Adjectives, Verbs / adverbs, FOMO, and Trust.
Cost
Free, discount, under priced, absolutely lowest, reduced, fortune, affordable, bargain, competitive, refundable
Superlatives
Monumental, bonanza, miracle, greatest, latest, obsession, magic, highest, ultimate, sure fire, unsurpassed, unconditional, unparalleled
Size
Colossal, gigantic, mammoth, enormous
Adjectives
Powerful, authentic, practical, colorful, crammed, promising, astonishing, amazine, revolutionary, outstanding, exciting, revealing, sensational, surging, remarkable, daring, pioneering, genuine
Verbs and Adverbs
Unlock, launch/launching, suddenly, challenge, compare, easily, grow/growth, exploit, lavishly, love, delighted, soar
FOMO (Fear of missing out)
Special, limited, popular, exclusive, immediately, unlimited, just arrived, last chance, special offer, rare, edge, hurry, scarce, timely, luxury, profitable, breakthrough, wealth, insider, urgent, successful, last minute
Trust
How to, quality, tested, endorsed, professional, guaranteed, reliable, confidential, secrets, expert
You’ve no doubt seen these power words and phrases in countless marketing posts and ads aimed at you. Guess what? They work! That’s why its time for you to adopt a few to juice up your posts so they get the attention they deserve.
Bobby Owsinski is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on recording, music, the music business and social media.
