Meta’s Threads signed up 100 million users in days, then struggled to keep them, and X, the app formerly known as Twitter, is a mess. These are just the latest examples of how social media is an ever-shifting landscape.
Where should you put your efforts now?
The answer begins with where the musician or creator feels comfortable and where their fans and potential fans spend time. But a platform’s popularity is also an extremely important factor.
A new analysis by SocialMediaToday looks at current popularity based on available data for Monthly Active Users (MAUs) and Daily Active Users (DAUs) of each platform
Facebook is still on top with 3.03b users, followed by YouTube (2.5b), Instagram (2b), and WhatsApp (2b). TikTok (1.5b) has half as many monthly users but is growing fast. Messenger has (1.3b), Snapchat (750m), X, formerly Twitter (550m), Pinterest (465m), and Reddit (83.8m est.).
Here are the charts for MAUs vs. DAUs, with a few interesting differences.
Read the full analysis here.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
