Rob 'Blasko' Nicholson recently returned to the road from the Freaks on Parade Tour featuring Rob Zombie and Marilyn Manson. A long time touring musician, artist manager and keen observer of the music industry, Blasko didn't just play bass for Rob Zombie, he watched and learned.
On a new Music Biz Weekly podcast, Michael Brandvold and Blasko discuss the tour's strong attendance and positive fan engagement despite challenging weather conditions at outdoor venues.
The pair look at the importance of effective tour, noting that the unique combination of Rob Zombie, Marilyn Manson, and Mongolian metal band The Hu created strong value for fans. The conversation also shares strategies for opening acts to maximize their opportunities, including reading the audience, incorporating familiar covers into sets, showcasing band members' talents, and engaging directly with fans after each performance.
Watch and listen here or on your favorite podcast platform.
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