The recent Facebook outage might have some musicians wondering about how similar social media collapses could affect their marketing efforts and online presence moving forward.
In this latest piece from MusicThinkTank, contributor Mark Knight muses on what it might mean for artists if Facebook went down and never came back.
“Remember, social media was meant to make it easier to communicate with your fans, but for many, it’s just made it easier to create a barrier. On social media, most musicians just talk at their fans rather than talk to them.
Let’s be real, the vast majority of content shared by musicians on Instagram or Facebook is uninspiring ‘me’ content. Is it any wonder why engagement is low and nobody actually listens to your music?”
