Andy Rogers posted an interesting concept of melding the business models of Radiohead and TOMS shoes together on Music Think Tank. The TOMS shoes business model is founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. Radiohead utilized the ‘name-your-own-price’ model to launch their album, In Rainbows. Rogers combined the two businesses together and made a buy one, give one free album where fans could pay any price. Read on to see how Rogers is using the business model:
“It has to be win-win-win, i.e. it needs to be good for the cause, good for your audience and lastly good for you – it should reflect your values.”(more)
