What People Are Listening To On Their Smartphones

Edison Research recently dropped some revealing numbers regarding what consumers are listening to on their smartphones, numbers which go against much of what we may have, up to now, been assuming about people's listening habits.

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Guest Post by Bobby Owsinski on Music 3.0Edison Research recently completed a study on smartphone usage and discovered that the listening habits of users isn't quite what we believed it to be. in fact, the results were pretty surprising.

54% listened to a radio channel
16% listened to music they own
15% listened to Pandora or other radio-like streaming services
7% listen to Sirius XM
5% to TV music channels
2% listen to podcasting

Heavy listeners (those defined by listening to 2 hours or more per day) have a slightly different consumption pattern.

43% listen to music they've downloaded and own
37% listen to streaming audio
9% listen to AM/FM radio
7% listen to podcasts

Finally, 87% of adults from 18 to 34 never let their smartphones leave their sides.All that said, we're under the impression that the listening world belongs to exclusively to streaming, but that's far from the case, according to the study. While radio listening and downloads may be dropping, they're still a vital portion of our listening day.