In episode 34 of the Upward Spiral, we talk with Matt Voyno, co-author of the New Rockstar Philosophy, a book that strives to be a road map for starting a musical project in the digital age. We were excited to interview Matt, because we have been virtual colleagues and friends through about five years now. We discuss how Matt and his co-author started blogging, what has changed in the music and technology sector since then, how theory of one thousand true fans and direct-to-fan marketing has evolved in recent years, and what this new age means for indie artists.
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