Which Grammy Nominees Have The Most Social Media Buzz? [INFOGRAPHIC]

Which Grammy nominees are most active on social media? To find it out, marketing tech firm Silverpop, took a at the 6 most-nominated artists: fun., Kanye West, Mumford & Sons,. Continue reading [https://www.hypebot.com/hypebot/2013/02/which-grammy-nominees-have-the-most-social-media-buzz-infographic

Which Grammy nominees are most
active on social media? To find it out, marketing tech firm Silverpop, took a at the 6 most-nominated artists: fun., Kanye West, Mumford &
Sons, Jay-Z, Frank Ocean and The Black Keys, and how they communicate with their fans.

From Jan. 4 through Feb. 3, Silverpop monitored email,
Facebook, Twitter, YouTube, SMS / text and more to see how socially active the nominees are. A few of the infographic’s insights:

Mumford & Sons was the most multichannel—they
even personalize emails messages
Frank Ocean was the most active tweeter of all
nominees—Jay-Z was the least
Mumford & Sons had the most active MySpace page,
averaging over 4,000 plays per day
Kanye West was the most popular Twitter user – he
gained 138,604 followers with 7 tweets