Why Are We Still Debating Free?

On Friday morning I dashed off a Daily DIY "Understanding The Value Of Free" which urged indie artists to remember the power of sometimes giving their music away and included a year old clip of Wired's Chris Andersen whose book on "Free" comes out in July.  Almost instantly, a flurry of comments began that keep on coming.
 
Why are we still debating free? 

I invite you to join the debate, but I'm actually amazed that we're still having this conversation.  Free has happened. I suppose that you could wish that it didn't happen, but it did. Fighting it is pointless. Just look at the damaging whack-a-mole strategy of the major labels.

As one of my favorite music industry thinker's Andrew Dubber of New Music Strategies commented, "Yes,
Google gives their consumer-facing stuff away, and they are a massively
successful company. That doesn't mean that if you give your
consumer-facing stuff away you will also necessarily be as successful
as Google. But if you try and charge by the transaction in that
environment, you will necessarily fail, because this is just how things
are now."

Let's stop debating free and start debating how to do free right.