On the latest Music Biz Weekly Podcast, Michael Brandvold and Blasko discuss how traditional sales roles within the music industry have been eliminated, leaving unequipped artists to handle that responsibility (along with everything else).
The pair share multiple examples where purchase links were unavailable or the music was out of stock, frustrating excited fans and costing revenue. The only answer is for artists and their teams to take more responsibility for ensuring that the full transaction journey works before messaging fans to: "Go buy my new album!"
Listen and watch here or on your favorite podcast platform.
FIND MORE FROM MUSIC BIZ WEEKLY & OTHER GREAT MUSIC BUSINESS AND INDIE MUSICIAN PODCAST EPISODES HERE
