(UPDATED) Yahoo! has aquired concert streaming platform EVNTLIVE. Founded by former Cisco CTO Judy Estrin, the EVNTLIVE team will now join Yahoo's video team working on Yahoo Music and Yahoo Screen. No details of the deal were announced, but the company had received $2.3 million in fuNding from Vint Cerf, Yogen Dalal, Dave House and others.
After creating a beautiful interface and an impressive launch, EVNTLIVE failed to gain traction. In fact, no has had repeated success in paid concert streaming.
UPDATE: Techcrunch offers some insight as to why Yahoo! bought EVNTLIVE: "The move taps not just into how Yahoo hopes to build up its audience of users who spend more time with Yahoo, but also subsequently tap into premium advertising served alongside it."
The announcement came on via a post on the EVNTLIVE site:
Related articles


