“No matter where the tickets are sold, they have to abide by those rules,” Katz told Techcrunch who says that its ticket resales will run on a public blockchain. “All transactions go through YellowHeart, all the revenue flows through YellowHeart,” he adds.
Eventually, fans could to sell their tickets on any marketplace that works with YellowHeart if – and its a big if – resale partners like StubHub agree to integrate it into their platform."With The Chainsmokers, we’ve been outspoken about the issue of scalpers for years, and are excited to partner with YellowHeart to provide a smart and effective solution that gives control back to artists and fans,” added Alpert.
