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Your Morning Coffee Podcast: Instagram's Lock on Fandom, the 'Swift Effect,' More.

Episode 296 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now.

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YMC Episode 296 — April 6, 2026

On this week’s episode of the Your Morning Coffee podcast, your hosts Jay Gilbert and Mike Etchart chat about these timely music industry stories:

  • Inside the Digital Marketing Agency that Creates Your Musical Taste
  • The Architecture of Affinity: How Instagram Facilitates Music Superfandom
  • The Taylor Swift Effect: Why Music Deals Are Getting Shorter And Smarter

Plus, don't forget to take the YMC Industry Survey!

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